Heritage

Tour Coachella Walls With Your Peers in the Arts on Dec. 7

The name Coachella resonates with music lovers around the world, but we locals know it as the easternmost city in the Coachella Valley — home to a population of young Latino families as well as a large number of Mexican farmworkers. Agriculture dominates this small town of 10,000 people, and has for decades. Cesar Chavez […]

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Itineraries for Culture Lovers: November 2017

As you warm up for the holiday season, we offer our thoughtful itineraries for lovers of visual art, architecture and design, music and stage in the Coachella Valley region. A fourth, “arts concierge,” itinerary adds the best of film, dance, heritage, and spoken word. “Curated each month for residents and visitors, our itineraries offer in-the-know […]

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Creative Placemaking, Part I: The Power of Collaboration

It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media […]

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Last Chance: Register Now for ‘Artists, Audience, and Place’

Only a couple days remain to register for the Oct. 12 National Arts Marketing Project workshop at UCR Palm Desert. “Big Strategies and Real Tactics for Connecting Artists, Audience, and Place” packs a full day of expert instruction on creative placemaking, audience development, and arts marketing tailored to the unique challenges and opportunities of the […]

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Fall Into the Arts! (Here’s Your Itinerary)

What’s on your calendar in October? If you love the arts, we have some ideas for you. “Curated each month for residents and visitors, our itineraries offer thoughtful, in-the-know recommendations and even a few bold dares,” says Christi Salamone, CEO of the nonprofit CDAC. “We help everybody navigate and appreciate our big, diverse arts and […]

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Curator and Writer to Discuss Race and Censorship in Art

As racial tension reaches a fever pitch across the United States, artists and institutions find themselves in the thick of the controversy. In at least two instances this year, major art institutions removed the work of artists that protesters claimed was insensitive to their communities and cracked open a fresh debate about art, censorship, and […]

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How Artists and Organizations Will Transform the Coachella Valley

Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations […]

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Expert Reveals Field-Tested Tactics to Grow Your Audience

If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management […]

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Expert Advice on How to Win an Arts Grant

There’s a lot of money out there for artists and arts organizations. If you want some of it, you need a plan. Three experts on the topic — grant writer Leigh Wiemann, arts administrator Brittany Delany, and artist Barbara Gothard — shared their best advice July 20 during an arts salon hosted by the City […]

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Arts All Summer Long! (Here’s Your Itinerary)

Need to quench your thirst for the arts this summer? The California Desert Arts Council serves up fresh itineraries for visual art lovers, architecture and design lovers, and music and stage lovers. Our arts concierge offers a fourth itinerary, which includes the best film, dance, heritage, and spoken word experiences. “Curated each month for residents […]

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