Recommended reading for art and culture professionals in the Coachella Valley and beyond. ARTS MANAGEMENT How the Arts Power Communities (Americans for the Arts) The arts keep residents and their discretionary dollars close to home and also attract visitors who spend money and help local businesses thrive. Read the key findings of Arts & […]
Arts News Digest – December 2017 Read More »
You’re in the supermarket when you run into a friend who wields some clout and influence in the community. After a polite “How are you?” she asks what you’re doing. Scrambling for a concise response, you freeze or, worse, ramble erratically. What you need is an elevator pitch — a short, persuasive speech that sparks […]
10 Tips to Craft Your Perfect Elevator Pitch Read More »
The name Coachella resonates with music lovers around the world, but we locals know it as the easternmost city in the Coachella Valley — home to a population of young Latino families as well as a large number of Mexican farmworkers. Agriculture dominates this small town of 10,000 people, and has for decades. Cesar Chavez […]
Tour Coachella Walls With Your Peers in the Arts on Dec. 7 Read More »
We want strong, healthy communities in the Coachella Valley, and Ben Stone of Smart Growth America insists we’ll build them on art and culture. “I can’t think of any cities or neighborhoods around the country that are models of smart, inclusive development that don’t prominently feature the arts,” Stone, director of arts and culture for […]
Creative Placemaking, Part 2: How to Get Started Read More »
“For small businesses, artists, and entrepreneurs, the only metric that matters is sales. It’s not about ‘the community.’ It’s about your customer.” And with this quote from BJ Mendelsohn’s book, Social Media is Bullsh*t, Joseph Yoshitomi (pictured above) began the tactical marketing component of the October 12 workshop, Big Strategies and Real Tactics for Connecting […]
Nuts and Bolts Tactics for Arts Marketers, Part 1 Read More »
It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media […]
Creative Placemaking, Part I: The Power of Collaboration Read More »
About 200 high school juniors and seniors from the Coachella Valley’s three public school districts will meet creative professionals from around the region and learn about different careers in arts, media, and entertainment during a career pathways event Oct. 17 at UCR Palm Desert. A collaborative program of the nonprofit organizations OneFuture Coachella Valley and […]
Students to Learn about Careers in Arts, Media, and Entertainment Read More »
Only a couple days remain to register for the Oct. 12 National Arts Marketing Project workshop at UCR Palm Desert. “Big Strategies and Real Tactics for Connecting Artists, Audience, and Place” packs a full day of expert instruction on creative placemaking, audience development, and arts marketing tailored to the unique challenges and opportunities of the […]
Last Chance: Register Now for ‘Artists, Audience, and Place’ Read More »
As racial tension reaches a fever pitch across the United States, artists and institutions find themselves in the thick of the controversy. In at least two instances this year, major art institutions removed the work of artists that protesters claimed was insensitive to their communities and cracked open a fresh debate about art, censorship, and […]
Curator and Writer to Discuss Race and Censorship in Art Read More »
Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations […]
How Artists and Organizations Will Transform the Coachella Valley Read More »
