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Posts Tagged ‘brand development’

Expert Reveals Field-Tested Tactics to Grow Your Audience

By California Desert Arts Council | August 24, 2017

If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management…

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