Greater Palm Springs CVB

social media

Workshop: How to Get Your Audience to ‘Love, Like, Follow’ You on Social Media

Advocacy, Cultural Tourism, Education, Events, Professional Development /

Sixty-six Coachella Valley creative professionals learned market-tested tactics for connecting and engaging with their social media audiences Sept. 12 at Love, Like, Follow, a workshop presented by California Desert Arts Council welcomed at UCR Palm Desert. Experts Stefanie Paquette and Katy Carrier of The Social Bar, a boutique communication and creative content agency in Palm […]

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Workshop: The Secret Sauce for Your Social Media

Advocacy, Cultural Tourism, Education, Events, Professional Development /

You can spot the posts of your favorite Instagrammers and Facebookers even before you look to see who posted them. Your eye goes right to them. And that’s no accident. It’s good branding. On-brand and on-message posts attract and inspire you to click through, leave a comment, learn more, or even buy now. They also […]

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Will Your Big Idea Sink or Swim in Arts Tank GPS?

Advocacy, Cultural Tourism, Education, Events, Heritage, Music, Professional Development, Visual Art /

Got a big creative idea and need a support system to bring it to life? Pitch it to Arts Tank Greater Palm Springs, an exciting new Shark Tank-like program powered by the nonprofit California Desert Arts Council to support innovative arts projects that attract tourism, address a concern of a particular community, and engage a cross-section of residents and visitors […]

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Creative Placemaking, Part I: The Power of Collaboration

Advocacy, Cultural Tourism, Education, Events, Heritage, Music, Professional Development, Visual Art /

It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media […]

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How Artists and Organizations Will Transform the Coachella Valley

Advocacy, Cultural Tourism, Education, Events, Heritage, Music, Professional Development, Visual Art /

Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations […]

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Expert Reveals Field-Tested Tactics to Grow Your Audience

Advocacy, Cultural Tourism, Education, Events, Heritage, Music, Professional Development, Visual Art /

If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management […]

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Big Strategies & Real Tactics to Connect Artists, Audience, and Place

Advocacy, Cultural Tourism, Education, Events, Music, Professional Development, Visual Art /

Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics […]

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Arts All Summer Long! (Here’s Your Itinerary)

Cultural Tourism, Events, Heritage, Music, Visual Art /

Need to quench your thirst for the arts this summer? The California Desert Arts Council serves up fresh itineraries for visual art lovers, architecture and design lovers, and music and stage lovers. Our arts concierge offers a fourth itinerary, which includes the best film, dance, heritage, and spoken word experiences. “Curated each month for residents […]

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Open Your Studio, Collaborate, and Embrace Summer in the Desert

Cultural Tourism, Professional Development /

If you think “season” is over, the three presenters at CDAC’s first Arts Salon beg to differ. They say summertime presents a largely untapped opportunity for visual and performing artists and others working in the arts. “The dynamics in the summer are changing,” said Arlene Amick, director of audience engagement and communications at Palm Springs […]

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