Posts Tagged ‘tourism’
CDAC Ends Fiscal Year, Celebrates Achievements, Looks Forward
As the California Desert Arts Council 2017/18 fiscal year comes to a close, we take the opportunity to share some of our successes. Our organization did a lot of good work in FY 2017-18, and our Annual Report, due out on completion of the CDAC annual independent audit, covers our initiatives under our four pillars:…
Read MoreCreative Placemaking, Part I: The Power of Collaboration
It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media…
Read MoreHow Artists and Organizations Will Transform the Coachella Valley
Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations…
Read MoreBig Strategies & Real Tactics to Connect Artists, Audience, and Place
Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics…
Read MoreWhy We Need a Highway 111 Cultural District
The culturati come in droves to the California desert for immersive experiences like Coachella, the Palm Springs International Film Festival, and the newly minted juggernaut known as Desert X. But are they seeing more than a sliver of what the California desert arts scene has to offer? Are you capitalizing on all this activity? The…
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