You can spot the posts of your favorite Instagrammers and Facebookers even before you look to see who posted them. Your eye goes right to them. And that’s no accident. It’s good branding.
On-brand and on-message posts attract and inspire you to click through, leave a comment, learn more, or even buy now. They also give you the feeling of being a part of a community, part of a conversation about something meaningful to you.
This is the kind of connection you want to make for your organization or your own artistic practice.
“It’s not rocket science,” says Katy Carrier, cofounder of The Social Bar, a boutique agency specializing in content creation and social media strategy and management. “But it does require specialized attention.”
Carrier and Stefanie Paquette, The Social Bar’s other cofounder, take you through the paces in a workshop Wednesday, September 12, from 3:30 to 5 p.m., at UCR Palm Desert Campus, located at 75080 Frank Sinatra Drive in Palm Desert.
The experts from The Social Bar will teach you how to:
• Create and curate on-brand content
• Tell your story through images
• Optimize your social media advertising
• Promote your brand on Instagram
• Attract organic growth
• Learn effective engagement tactics
• Maximize impact with helpful software and apps
Registration is $15 per person.
The nonprofit California Desert Arts Council presents this social media workshop for arts and culture marketers as well as individual artists and creative professionals. Carrier and Paquette launched The Social Bar, whose client roster boasts some of the top hospitality and culture brands in Coachella Valley, because they were doing it so well independently — Carrier with her Palm Springs Style magazine and Paquette with boutique hotel properties in Palm Springs — that other businesses asked if they could do the same for them. “They want our secret sauce,” Carrier says.
“A lot of our clients had marketing and PR but lacked specialized attention to social media, which is where you can directly engage with your community. That’s so important,” Paquette says. “You want to be a standout on social media, not a click-through.”