Tour Coachella Walls With Your Peers in the Arts on Dec. 7

By Steven Biller | Nov 20, 2017

The name Coachella resonates with music lovers around the world, but we locals know it as the easternmost city in the Coachella Valley — home to a population of young Latino families as well as a large number of Mexican farmworkers. Agriculture dominates this small town of 10,000 people, and has for decades. Cesar Chavez…

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Creative Placemaking, Part 2: How to Get Started

By Steven Biller | Nov 20, 2017

We want strong, healthy communities in the Coachella Valley, and Ben Stone of Smart Growth America insists we’ll build them on art and culture. Speaking at the workshop Big Strategies and Real Tactics for Connecting Artists, Audience, and Place, Stone, director of arts and culture for the Washington, D.C.-based nonprofit organization, said, “I can’t think…

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Nuts and Bolts Tactics for Arts Marketers, Part 1

By Steven Biller | Nov 7, 2017

“For small businesses, artists, and entrepreneurs, the only metric that matters is sales. It’s not about ‘the community.’ It’s about your customer.” And with this quote from BJ Mendelsohn’s book, Social Media is Bullsh*t, Joseph Yoshitomi (pictured above) began the tactical marketing component of the October 12 workshop, Big Strategies and Real Tactics for Connecting…

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Arts Salons Encourage Networking, Learning, and Collaboration

By Steven Biller | Nov 3, 2017

California Desert Arts Council has announced its schedule of free monthly arts salons for fall and winter. Artists, arts administrators, and marketers can network, learn, and collaborate at the salons, which are designed to unify, empower, and promote the region’s arts and culture community. “This is a great opportunity for visual and performing artists, arts…

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Itineraries for Culture Lovers: November 2017

By Steven Biller | Oct 30, 2017

As you warm up for the holiday season, we offer our thoughtful itineraries for lovers of visual art, architecture and design, music and stage in the Coachella Valley region. A fourth, “arts concierge,” itinerary adds the best of film, dance, heritage, and spoken word. “Curated each month for residents and visitors, our itineraries offer in-the-know…

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Creative Placemaking, Part I: The Power of Collaboration

By Steven Biller | Oct 19, 2017

It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media…

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Students to Learn about Careers in Arts, Media, and Entertainment

By Steven Biller | Oct 8, 2017

About 200 high school juniors and seniors from the Coachella Valley’s three public school districts will meet creative professionals from around the region and learn about different careers in arts, media, and entertainment during a career pathways event Oct. 17 at UCR Palm Desert. A collaborative program of the nonprofit organizations OneFuture Coachella Valley and…

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Last Chance: Register Now for ‘Artists, Audience, and Place’

By Steven Biller | Oct 8, 2017

Only a couple days remain to register for the Oct. 12 National Arts Marketing Project workshop at UCR Palm Desert. “Big Strategies and Real Tactics for Connecting Artists, Audience, and Place” packs a full day of expert instruction on creative placemaking, audience development, and arts marketing tailored to the unique challenges and opportunities of the…

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50 Artists Wanted to Create Cigarette Box-Sized Works

By Steven Biller | Sep 27, 2017

Remember when restaurants had cigarette machines? They were staples, like jukeboxes, and often reflected the design sensibilities of the day. They were sleek and space-aged, Art Deco, and many other styles. The National Vendors 222 Crown Series 22 Selection machine was especially popular. They all invited you to drop in your coins, pull the lever…

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