CDAC programs unify, empower, and promote the arts in the California desert.


CDAC hosts arts and community leaders for a placemaking and marketing workshop.
CDAC hosts arts and community leaders for a placemaking and marketing workshop.


Creative professionals, arts organizations, and businesses are invited to participate in CDAC’s training and networking events, which include salons and panel discussions featuring experts on each session’s topic(s).


Join Us at Our Next Arts Salon
Come hear arts leaders share their experiences, ideas, and advice and join in the Q&A and network with your peers. Arts salons are free, and we provide snacks and refreshments. Information about our next Arts Salon appears to the right.


We’re Here to Help!

CDAC and its partners are ready to assist you develop a business plan, prepare financial statements, access capital, grow audience, manage operations and human resources, integrate technology, achieve sustainability, and gain information and advice about industry and local economic trends.

Contact us for a professional coaching referral


Technical assistance

Our team can help you navigate the process of event production, public art planning and programming, and more. Contact us for assistance or a referral


January / Arts Salon

Going Up? What's Your Elevator Pitch

Fine-tune and practice your elevator pitch with fellow artists and arts administrators. Your pitch introduces who you are and what you do with the objective of inspiring others to engage with your work. Host Angela Valente-Romeo of Art Is, Inc., pitches first. Then you’ll use the tips we provide to sharpen your message before networking and practicing your pitch with peers. Join us for this fun opportunity.

Monday, January 15
5:30 to 7 p.m
Art Is @ Westfield Palm Desert
(Upper level, near Macy’s)
72840 Highway 111, Palm Desert

Click to RSVP


Tourism is one of the most important sectors of our region’s economy, and art and culture play a defining and critical role in attracting first-time and repeat visitors.

The Greater Palm Springs Convention and Visitors Bureau (CVB) seeks to grow annual visitation from the current 12 million people to more than 16 million people by 2026. To achieve this goal, we must grow and nurture the creative economy in a way that boosts tourism and raises the cultural profile of the destination.

CDAC, in collaboration with the CVB, is spearheading a multi-year brand and engagement campaign to differentiate, promote, and brand our region as a center for art and culture.




Greater Palm Springs: A World Festival & Event Destination

Greater Palm Springs earned the World Festival & Event City designation from the International Festivals and Events Association (IFEA) in 2016, joining other premier destination cities around the globe. CDAC prepared the 60-page application, detailing our region’s world-class events and the infrastructure and support systems that ensure their success. We encourage you to add the IFEA Award logo to your website, email, and promotional efforts to spread the word that Greater Palm Springs is a World Festival & Event City.  Download logo


The success of the creative economy depends wholly on a robust community of creative professionals. To that end, CDAC works with local school districts, College of the Desert, CSUSB Palm Desert Campus, and UCR Palm Desert to assist with curriculum development and provide students with access to internships, mentors, and scholarships. CDAC is also the go-to resource for educators looking for creative professionals to speak about and demonstrate their work on and off campus.

Contact us to learn how we can work together.

CDAC partners with OneFuture Coachella Valley, whose mission is to help all students graduate prepared for college, career, and life — expanding and enhancing the local workforce so that our youth and economy thrive. CDAC participates in OneFuture’s Arts, Media, and Entertainment (AME) Industry Council and serves as a resource for AME-oriented career academies in the region’s three public unified school districts as well as private secondary and post-secondary schools.

In October 2017, CDAC, OneFuture, and UCR Palm Desert collaborated on a career pathways event that introduced 180 high school juniors and seniors to professionals in digital storytelling, photography, design and animation, as well as visual and performing arts and creative writing.


Our partnerships with public and business leaders will help shape cultural policy and gain funding and support for our region’s arts community.

Help support these partnerships by doing your part!



The following organizations provide resources and tools to help you speak up for the arts.


Funders Alliance of San Bernardino and Riverside Counties increases communication, collaboration, and coordination among regional funders.


Californians for the Arts increases public awareness of the importance of the arts and ensures that the arts are an ongoing part of the public dialogue.

California Alliance for Arts Education promotes, supports, and advocates for visual and performing arts education for preschool through post-secondary students in California schools.

The California Association of Nonprofits (CalNonprofits) is a statewide membership organization that brings nonprofits together to advocate for the communities we serve.


Americans for the Arts serves the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America.

National Assembly of State Arts Agencies unites, represents, and serves the nation's state and jurisdictional arts agencies.



The Coachella Valley region has the creative and cultural assets and geography to be a thriving, year-round arts destination. CDAC promotes the creation of a region-wide district and supports individual cities pursuing a district designation with these outcomes in mind:

* Help brand the region as a world-class, year-round arts and culture destination.

* Foster collaboration between artists, organizations, and communities.

* Create opportunities for local artists.

* Grow and engage audiences for the arts through unified marketing.

* Expand the role of Hispanic, Native American, and artist communities to ensure an authenticity and prevent gentrification.

* Inspire greater pride in place.