California Desert Arts Council is pleased to announce its participation in Arts & Economic Prosperity 6 (AEP6), the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. Administered by Americans for the Arts, AEP6 will examine the economic impact of the arts and culture in the Coachella Valley and 386 additional communities representing all 50 states and the District of Columbia.

The Arts & Economic Prosperity® series is conducted approximately every five years to gauge the economic impact of spending by nonprofit arts and culture organizations and the event-related spending by their audiences. In 2017, AEP5 documented that the nonprofit arts and culture industry generated $166.3 billion in economic activity (spending by organizations plus the event-related spending by their audiences) which supported 4.6 million jobs and generated $27.5 billion in government revenue. The AEP series demonstrates that an investment in the arts provides both cultural and economic benefits.

Audience-intercept surveys will be collected from attendees to arts events in the Coachella Valley from now through April 2023—in total, the national sample is anticipated to surpass 250,000 surveys. A survey of nonprofit arts and culture organizations will occur from January through April 2023. The national and local findings will be made public in September 2023. At that time, the California Desert Arts Council will receive a customized report on the unique economic impact results for the Coachella Valley including the number of jobs that are supported and the amount of government revenue that is generated by our community’s nonprofit arts industry.

Americans for the Arts is committed to addressing equity and inclusion as a critical component of the methodology, organizational participation, and collection of data for AEP6 by centering and representing BIPOC (Black, Indigenous, People of Color) and ALAANA (African, Latinx, Asian, Arab, Native American) identifying communities—a segment of the nonprofit arts and culture sector that has been underrepresented in past studies. 

For the first time, AEP6 will require that the local and state research partners collect a portion of audience surveys from attendees at events hosted by arts and culture organizations that primarily serve communities of color. The AEP6 study will establish a benchmark of arts and culture organizations that primarily serve communities of color, and the audiences that attend their events. It will also identify organizations that have a chief executive who identifies as BIPOC/ALAANA. Researchers will use this data to calculate and report on the economic impact of the BIPOC/ALAANA arts sector in each of the participating communities.

For more information and a full list of the communities participating in the AEP6 study, visit www.americansforthearts.org/AEP6. 

To conduct these surveys, we need to know what events are happening around the Valley. And while we are scouring organizations websites for event schedules, we are a small team, and we ask for your assistance in filling out our Google form. By filling it out, you allow us to compile all our information into one place and help us by saving time – time we want to use to be at your events and capture your audiences and the impact you’re having on our Valley.