Posts Tagged ‘arts’
In the Gardens
CDAC Ends Fiscal Year, Celebrates Achievements, Looks Forward
As the California Desert Arts Council 2017/18 fiscal year comes to a close, we take the opportunity to share some of our successes. Our organization did a lot of good work in FY 2017-18, and our Annual Report, due out on completion of the CDAC annual independent audit, covers our initiatives under our four pillars:…
Read MoreWill Your Big Idea Sink or Swim in Arts Tank GPS?
Got a big creative idea and need a support system to bring it to life? Pitch it to Arts Tank Greater Palm Springs, an exciting new Shark Tank-like program powered by the nonprofit California Desert Arts Council to support innovative arts projects that attract tourism, address a concern of a particular community, and engage a cross-section of residents and visitors…
Read MoreOn National Arts Advocacy Day, Action Turns Local
Today is Arts Advocacy Day, when a cross-section of the nation’s arts and culture organizations converges on Washington, D.C., for a day of training, followed by a day of action, meeting with their congressional representatives on Capitol Hill. Advocacy is integral to California Desert Arts Council‘s strategy to unify, empower, and promote arts and culture…
Read More10 Tips to Craft Your Perfect Elevator Pitch
You’re in the supermarket when you run into a friend who wields some clout and influence in the community. After a polite “How are you?” she asks what you’re doing. Scrambling for a concise response, you freeze or, worse, ramble erratically. What you need is an elevator pitch — a short, persuasive speech that sparks…
Read MoreCreative Placemaking, Part I: The Power of Collaboration
It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media…
Read MoreHow Artists and Organizations Will Transform the Coachella Valley
Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations…
Read MoreExpert Reveals Field-Tested Tactics to Grow Your Audience
If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management…
Read MoreExpert Advice on How to Win an Arts Grant
There’s a lot of money out there for artists and arts organizations. If you want some of it, you need a plan. Three experts on the topic — grant writer Leigh Wiemann, arts administrator Brittany Delany, and artist Barbara Gothard — shared their best advice July 20 during an arts salon hosted by the City…
Read MoreBig Strategies & Real Tactics to Connect Artists, Audience, and Place
Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics…
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