Posts Tagged ‘cultural tourism’
CDAC Ends Fiscal Year, Celebrates Achievements, Looks Forward
As the California Desert Arts Council 2017/18 fiscal year comes to a close, we take the opportunity to share some of our successes. Our organization did a lot of good work in FY 2017-18, and our Annual Report, due out on completion of the CDAC annual independent audit, covers our initiatives under our four pillars:…
Read MoreWill Your Big Idea Sink or Swim in Arts Tank GPS?
Got a big creative idea and need a support system to bring it to life? Pitch it to Arts Tank Greater Palm Springs, an exciting new Shark Tank-like program powered by the nonprofit California Desert Arts Council to support innovative arts projects that attract tourism, address a concern of a particular community, and engage a cross-section of residents and visitors…
Read MoreCreative Placemaking, Part I: The Power of Collaboration
It happened at UCR Palm Desert. Mark the day: October 12, 2017. This is when almost 100 Coachella Valley arts and tourism leaders, city planners, economic development directors, and of course visual and performing artists converged on the campus to learn how to engage a wider audience through creative placemaking, cultural tourism, and social media…
Read MoreHow Artists and Organizations Will Transform the Coachella Valley
Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations…
Read MoreExpert Reveals Field-Tested Tactics to Grow Your Audience
If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management…
Read MoreBig Strategies & Real Tactics to Connect Artists, Audience, and Place
Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics…
Read MoreRoute 66 Through the Mojave Tour
Art Salon: What’s Your Summer Strategy
What’s Your Summer Strategy?
Some people are visiting the desert, and some of us live and work here all year. What we have in common is appreciation of this modern oasis—even in the summer. Events like the Splash House pool party weekends, the film noir and short film festivals, concerts, and art events are turning the desert from dark…
Read MoreWhy We Need a Highway 111 Cultural District
The culturati come in droves to the California desert for immersive experiences like Coachella, the Palm Springs International Film Festival, and the newly minted juggernaut known as Desert X. But are they seeing more than a sliver of what the California desert arts scene has to offer? Are you capitalizing on all this activity? The…
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