Artists working in the Coachella Valley have a new opportunity to place their work in local establishments, gain valuable visibility in the marketplace, and earn money for their efforts.
“Our program responds to a need in the community,” says CDAC CEO Christi Salamone. “CDAC often receives requests from hotels, professional offices, and restaurants to do artist matchmaking. With the Art Loan Program, we hope to service our local businesses while creating a revenue-generating opportunity for artists in the community.”
The Art Loan program serves the Coachella Valley region and welcomes professional artists able to fulfill the local delivery installation requirements. The program is limited to two-dimensional works, including paintings, works on paper (charcoal, pastel, gouache, watercolor, ink, etc.), photography, and mixed media.
When local establishments request artwork, CDAC assesses their needs and makes recommendations drawn from its database of available artwork. Once the business selects artwork, CDAC prepares an agreement to be executed by the business, the artist, and CDAC. Participating artists submit their original artwork and commit to a 12-month loan term, and businesses may purchase the art after the contract period expires.
To participate, artists must read the Rules of Participation and complete the online Artist Application. Artists then prepare and submit a document containing up to six original art images, with full IDs (title, medium, dimensions, and sale price), for consideration.
If selected to participate in the Art Loan Program, artists supply high-quality, high-resolution JPG images and complete IDs for each artwork they wish to enter into their loan inventory.
Loan fees paid by businesses are based on the size of each work of art. The total fee is split 50/50 between the artist and California Desert Arts Council to cover installation and program costs.
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