Posts Tagged ‘audience development’
Workshop: How to Get Your Audience to ‘Love, Like, Follow’ You on Social Media
Sixty-six Coachella Valley creative professionals learned market-tested tactics for connecting and engaging with their social media audiences Sept. 12 at Love, Like, Follow, a workshop presented by California Desert Arts Council welcomed at UCR Palm Desert. Experts Stefanie Paquette and Katy Carrier of The Social Bar, a boutique communication and creative content agency in Palm…
Read MoreWorkshop: The Secret Sauce for Your Social Media
You can spot the posts of your favorite Instagrammers and Facebookers even before you look to see who posted them. Your eye goes right to them. And that’s no accident. It’s good branding. On-brand and on-message posts attract and inspire you to click through, leave a comment, learn more, or even buy now. They also…
Read MoreExpert Reveals Field-Tested Tactics to Grow Your Audience
If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management…
Read MoreBig Strategies & Real Tactics to Connect Artists, Audience, and Place
Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics…
Read MoreFundraisers Must Assert the Value of the Arts
What’s it worth? We constantly and automatically assess the value of almost every aspect of our daily lives, tangible and intangible. Why then do arts organizations constantly find themselves in the awkward position of having to justify and defend their worth? Mary Cahalane, a nonprofit consultant who writes a fundraising blog, suggests fundraising for the…
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