Posts Tagged ‘marketing’
Workshop: How to Get Your Audience to ‘Love, Like, Follow’ You on Social Media
Sixty-six Coachella Valley creative professionals learned market-tested tactics for connecting and engaging with their social media audiences Sept. 12 at Love, Like, Follow, a workshop presented by California Desert Arts Council welcomed at UCR Palm Desert. Experts Stefanie Paquette and Katy Carrier of The Social Bar, a boutique communication and creative content agency in Palm…
Read MoreWorkshop: The Secret Sauce for Your Social Media
You can spot the posts of your favorite Instagrammers and Facebookers even before you look to see who posted them. Your eye goes right to them. And that’s no accident. It’s good branding. On-brand and on-message posts attract and inspire you to click through, leave a comment, learn more, or even buy now. They also…
Read MoreHow Artists and Organizations Will Transform the Coachella Valley
Artists have an unusual way of looking at things, and given the chance they can imagine solutions to issues that befuddle even the brightest of city planners — especially when it comes to creating communities that celebrate authenticity and attract visitors. Think about how creative people could transform downtown Indio or Coachella into vibrant destinations…
Read MoreExpert Reveals Field-Tested Tactics to Grow Your Audience
If you’re promoting an arts event or program in the Coachella Valley or beyond, slow down and take Joseph Yoshitomi’s advice. The expert arts marketer will disrupt your tired thinking — “We’ve always done it this way!” — and lead you to the audience you want. “I’m a tactical marketer,” says Yoshitomi of Straightforward Management…
Read MoreBig Strategies & Real Tactics to Connect Artists, Audience, and Place
Artists and arts organizations: You know your brand is more than your logo and want to learn how to leverage it for optimum visibility and results. You know there’s a bigger audience out there and need fresh ideas to reach and nurture potential patrons. And you have almost no money and need high-impact/low-cost marketing tactics…
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